Yoga and pilates studio website design: from first visit to first class
By Core Concepts · · Wellness
Someone visiting a studio's website for the first time is usually a little nervous. They are wondering whether they will be the only beginner, which class to pick and what it will cost. A studio website that answers those three worries will fill more first classes than one that only looks beautiful.
Set the mood honestly
The site should feel like the room does. If the studio is calm and warm, the palette and the type should be too. Our Selah template uses plaster tones and arch shapes that echo a studio doorway, and opens with a photograph seen through an arch that widens as you scroll.
Use photographs of your actual space and your actual members where you can. People want to see who else goes.
Help newcomers choose a class
A list of class names means little to a beginner. "Reformer", "Vinyasa" and "Yin" need a sentence each: what it is, how hard it is and who it suits. Better still, ask a few questions and recommend one. Selah includes a three-question class finder that ends with a suggested class and its next times.
Make the timetable effortless
The timetable is the most-visited part of any studio site. It should show the next seven days, let people filter by class and time of day, and show how many spots are left. On a phone it must be readable without zooming.
Be clear about price
Hidden prices put people off. Show drop-in, class pack and membership options side by side, and say which is best value for how often someone comes. A small calculator that re-prices the options for two, three or four classes a week makes the decision easy.
Introduce the teachers
People return for teachers. Give each one a photograph, what they teach and a line about their approach. It also helps newcomers pick a class they will feel comfortable in.
Cover the first visit
Answer the practical questions in one place: what to wear, when to arrive, whether mats are provided, where to park, whether there are showers. This is the content that turns interest into a booking.
Show that you are open
Opening hours with today highlighted, a map and a live "open now" line save people a phone call.
Offer a first step that feels small
An introductory offer, such as a few classes at a reduced price, gives newcomers a low-risk way in. Put it near the top and repeat it at the bottom.
A checklist
- A mood that matches the room
- Class descriptions a beginner can follow
- A filterable timetable for the week ahead
- Prices side by side
- The teachers
- First-visit information
- Hours and location
Scroll the full Selah demo, including the class finder and timetable, on its page: see Selah.
Templates in this article
- Selah: A calm, warm homepage for pilates, yoga and wellness studios. $79.