Construction company website design: what clients look for before they call
By Core Concepts · · Construction
A developer or property owner choosing a contractor is managing risk. They want to know whether you have built something like this before, whether you finish on time and whether your sites are safe. A contractor's website should answer those three questions quickly and with evidence.
Say what you build, and for whom
"Construction services" covers everything and tells nobody anything. Name the sectors you work in and the kinds of contract you take: design and build, civil works, steel, refurbishment. Someone with a logistics shed to build should see within seconds whether you do sheds.
Show finished projects with figures
Photographs prove you built it. Figures prove the scale: value, floor area, duration, client sector. Let visitors filter projects by sector so they can find the ones like theirs. In our Brace template the project cards rearrange smoothly as filters change.
Make the programme visible
Finishing on time is the promise clients care most about. Showing how a typical programme runs, from pre-construction to handover, demonstrates that you plan. Brace does this with a 64-week Gantt chart that fills in as you scroll, phase by phase.
Put safety on the page
A safety record is a selling point. Show days without a lost-time incident, your certifications and who is responsible. If you publish it, keep it current: an out-of-date safety figure is worse than none.
Help them estimate
Early in a project, clients want a rough figure before they pick up the phone. A simple estimator that asks for building type, size and specification, and returns a range, captures those enquiries. Be clear that it is a guide and not a quotation.
Show the certifications clients check for
Quality, environmental and health and safety standards are often a condition of tender. List the ones you hold, in one place, near the safety section.
Use real photographs of real sites
Stock photographs of people in hard hats pointing at plans are instantly recognisable. Your own site photography, even taken on a phone in good light, is more convincing.
Make it easy to reach the right person
Give a phone number at the top of every page, office addresses, and a separate route for subcontractors and job applicants so those enquiries do not clog the sales inbox.
A checklist
- Sectors and contract types stated plainly
- Completed projects with value, size and duration
- How your programme runs
- A current safety record and certifications
- A ballpark estimator
- A phone number on every page
Scroll the full Brace demo, including the estimator, on its page: see Brace.
Templates in this article
- Brace: A light, modern homepage for contractors and construction groups. $79.